OBJECTIVE 

Unilever US wanted to elevate their hair protection range against damage from heated styling tools with the launch of the revolutionary TRESemmé Heat Defence Spray.

 

SOLUTION

We partnered with Unilever/U-Studio to create and conceptualise the Heat Defence campaign (digital, social, POS, OOH and print ads) and manage the pre/post-production. We cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, "Work It" campaign and the stylishly discerning customer. Commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux @Carol Hayes, highly acclaimed makeup artist Kenneth Soh and stylist Natasha Wray.

 

OUTCOME

This was Unilever/U-Studio’s first major global beauty campaign and a great platform in delivering premium visual content across all channels and this successfully launched TRESemmé Heat Defence Spray in the US.

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SERVICES

• Creative Direction

• Production

• Graphic Design