OBJECTIVE
The new independent Black Owned beauty brand Novel Skincare, wanted to launch their first campaign (online, PR, and print) to elevate the high-quality natural and therapeutic ingredients that added value to their customers' daily lives.
SOLUTION
Create premium, sensorial campaign that captured Novel Skincare’s brand values – gentle ethical skincare captured inside a "book" box. Nieal worked with the acclaimed still-life photographer Lol Keegan to create high-quality imagery within a very tight budget and deadline.
OUTCOME
The campaign received a phenomenal response from the press, customers and an increase in new social followers. It heightened Novel Skincare’s brand awareness in the UK which contributed to them winning the Beauty Shortlist Award.
SERVICES
-
Creative Direction
-
Campaign Ideation
-
Production
NOVEL SKINCARE, LAUNCH CAMPAIGN 2016-18, UK AND EU
NOVEL SKINCARE, LAUNCH CAMPAIGN 2016-18, UK AND EU
OBJECTIVE
The new independent Black Owned beauty brand Novel Skincare, wanted to launch their first campaign (online, PR, and print) to elevate the high-quality natural and therapeutic ingredients that added value to their customers' daily lives.
SOLUTION
Create premium, sensorial campaign that captured Novel Skincare’s brand values – gentle ethical skincare captured inside a "book" box. Nieal worked with the acclaimed still-life photographer Lol Keegan to create high-quality imagery within a very tight budget and deadline.
OUTCOME
The campaign received a phenomenal response from the press, customers and an increase in new social followers. It heightened Novel Skincare’s brand awareness in the UK which contributed to them winning the Beauty Shortlist Award.
SERVICES
-
Creative Direction
-
Campaign Ideation
-
Production