OBJECTIVE
Tatcha partnered with Space NK, to exclusively launch the sought-after J-beauty skincare brand in the UK. We leveraged Tatcha’s approach to skincare rituals especially for customers unfamiliar with the brand by capturing their unique holistic ingredients.
SOLUTION
Create premium, sensorial campaign that captured Tatcha’s brand values – gentle Japanese botanicals with transformative skincare rituals and wellbeing. This needed to work within Space NK’s branding across all digital channels. Nieal worked with Space NK’s marketing team and acclaimed still-life photographer Dan Mcalister, to create high-quality ritual shots within a very tight budget and deadline.
OUTCOME
It help boost Space NK’s record breaking 2022 sales. The campaign received a phenomenal response and heightened Tatcha’s brand awareness in the UK.
SERVICES
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Art Direction
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Production
-
Prop Styling
TATCHA ONLINE AND DIGITAL UK LAUNCH CAMPAIGN 2022, SPACE NK, UK
TATCHA ONLINE AND DIGITAL UK LAUNCH CAMPAIGN 2022, SPACE NK, UK
OBJECTIVE
Tatcha partnered with Space NK, to exclusively launch the sought-after J-beauty skincare brand in the UK. We leveraged Tatcha’s approach to skincare rituals especially for customers unfamiliar with the brand by capturing their unique holistic ingredients.
SOLUTION
Create premium, sensorial campaign that captured Tatcha’s brand values – gentle Japanese botanicals with transformative skincare rituals and wellbeing. This needed to work within Space NK’s branding across all digital channels. Nieal worked with Space NK’s marketing team and acclaimed still-life photographer Dan Mcalister, to create high-quality ritual shots within a very tight budget and deadline.
OUTCOME
It help boost Space NK’s record breaking 2022 sales. The campaign received a phenomenal response and heightened Tatcha’s brand awareness in the UK.
SERVICES
-
Art Direction
-
Production
-
Prop Stylist