OBJECTIVE
Create engaging brand building communications for the British award-winning The Cambridge Satchel Company to elevate a limited edition of luxury leather bags.
SOLUTION
To launch their first premium ‘The Saddle Collection’ online and instore we organised a production team, cast the emerging talent, Stefani Brietzig and Dylan Garner who perfectly represented the quality brand and their stylishly discerning customer. We commissioned the renowned fashion photographer Andrew Woffinden to shoot the campaign and with the acclaimed stylist Simone Konu.
OUTCOME
The campaign increased The Cambridge Satchel Company’s brand awareness of exclusive ranges which had a great response from the press and customers.
SERVICES
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Creative Direction
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Digital Design
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POS Design
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Campaign Ideation
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Production
THE CAMBRIDGE SATCHEL COMPANY, SADDLE COLLECTION, SPRING CAMPAIGN 2015, UK AND EU
THE CAMBRIDGE SATCHEL COMPANY, SADDLE COLLECTION, SPRING CAMPAIGN 2015, UK, EU AND USA
OBJECTIVE
Create engaging brand building communications for the British award-winning The Cambridge Satchel Company, to elevate them globally and promote their new collections after receiving investment from Index Ventures.
SOLUTION
To unveil the launch of The Cambridge Satchel Company’s exciting Push Lock collection that added diversity to their iconic timeless classic range, we organised the shoot for Pre-Spring 2015 online campaign to successfully showcase the hotly anticipated elegant new style.
We also art directed and produced the still-life shoot for the digital Christmas 2014 Campaign, promote the festive season’s must-have accessory gifts for their fashion savvy customers. For both campaigns we commissioned the highly reputable still-life photographer Lol Keegan
OUTCOME
The campaign increased The Cambridge Satchel Company ambition to develop new collections, boosted sales and new social followers. It received a great response from the press and customers.
SERVICES
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Creative Direction
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Digital Design
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POS Design
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Campaign Ideation
-
Production