OBJECTIVE
TRESemmé wanted to elevate their brand in US and Brazil with a new premium and professional range. They created the Repair and Protect collection that focused on “7 types” of hairstyling damage restored by their strengthening Biotin infused range. The marketing team wanted to see more beauty editorialised designs incorporated into the campaign which their agency was struggling to create.
SOLUTION
Commissioned by the Senior Global Brand Director, TRESemmé Nieal developed conceptual ideas for the product images and graphics to support the US and Brazil advertising campaign. She created a more beauty-driven science focus design to promote the striking “7” and strengthening Biotin ingredients to compliment the talent photography. Their global agency MullenLowe adopted the ideas into their campaign to produce a modern and outstanding ad/POS.
OUTCOME
The US and Brazil were delighted with the new high-quality ideas that clearly maintained key points of the new range and close partnership of working within a very tight deadline.
SERVICES
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Conceptual Design
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Design Direction
TRESEMMÉ, REPAIR AND PROTECT SEVEN KV CONCEPTS 2017, UNILEVER USA
TRESEMMÉ, REPAIR AND PROTECT SEVEN KV CONCEPTS 2017, UNILEVER USA
OBJECTIVE
TRESemmé wanted to elevate their brand in US and Brazil with a new premium and professional range. They created the Repair and Protect collection that focused on “7 types” of hairstyling damage restored by their strengthening Biotin infused range. The marketing team wanted to see more beauty editorialised designs incorporated into the campaign which their agency was struggling to create.
SOLUTION
Commissioned by the Senior Global Brand Director, TRESemmé Nieal developed conceptual ideas for the product images and graphics to support the US and Brazil advertising campaign. She created a more beauty-driven science focus design to promote the striking “7” and strengthening Biotin ingredients to compliment the talent photography. Their global agency MullenLowe adopted the ideas into their campaign to produce a modern and outstanding ad/POS.
OUTCOME
The US and Brazil were delighted with the new high-quality ideas that clearly maintained key points of the new range and close partnership of working within a very tight deadline.
SERVICES
-
Conceptual Design
-
Design Direction