As Beauty Design Director at U-Studio, Unilever ClickX Agency’s creative director led and art directed the photography and film shoot for the top hair brand TRESemmé. With the U-Studio team we conceptualised the Heat Defence campaign (online, POS, OOH and print ads) and she managed the pre/post-production.

The campaign objective was to produce excellent, beauty-driven 360 content about hair protection against damage from heated styling tools with the revolutionary TRESemmé Heat Defence Spray.

ClickX Agency’s creative director cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, Work It campaign and the stylishly discerning customer. She commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux (assistant Barteck Cass, Carol Hayes), highly acclaimed makeup artist Kenneth Soh and stylist Natasha Wray (assistant Lucy Hamilton).

This was U-Studio’s first major global beauty campaign and a great platform in delivering premium, innovative visual content across all channels and for Unilever stakeholders. 

SERVICES

  • Creative Direction

  • Production 

For the UK’s biggest-selling and award-winning fashion magazine ELLE, ClickX Agency’s creative director art directed 4 new supplement issues and redesigned Elle Collections. Working with their in-house team and the award-winning Creative Director Marissa Bourke, we successfully redesigned and launched the supplement issues with ELLE – which had a great response from readers and increased the magazine’s circulation. We commissioned the high-profile global photographers Kai Z Feng to shoot the fashion icon Alexa Chung and Mary Rozzi for The High Street issues. We led the project team, produced the concepts and art direction for all of the editorial photography shoots.

SERVICES

  • Creative Direction 

  • Design Direction

  • Production 

TRESEMMÉ, HEAT PROTECTION CAMPAIGN FILMS AND AD 2018-19, UNILEVER UK

TRESEMMÉ, HEAT PROTECTION CAMPAIGN FILMS AND AD 2018-19, UNILEVER UK

As Beauty Design Director at U-Studio, Unilever ClickX Agency’s creative director led and art directed the photography and film shoot for the top hair brand TRESemmé. With the U-Studio team we conceptualised the Heat Defence campaign (online, POS, OOH and print ads) and she managed the pre/post-production.

The campaign objective was to produce excellent, beauty-driven 360 content about hair protection against damage from heated styling tools with the revolutionary TRESemmé Heat Defence Spray.

ClickX Agency’s creative director cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, Work It campaign and the stylishly discerning customer. She commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux (assistant Barteck Cass, Carol Hayes), highly acclaimed makeup artist Kenneth Soh and stylist Natasha Wray (assistant Lucy Hamilton).

This was U-Studio’s first major global beauty campaign and a great platform in delivering premium, innovative visual content across all channels and for Unilever stakeholders. 

SERVICES

  • Creative Direction

  • Production