OBJECTIVE
Unilever UK wanted to elevate their hair protection range against damage from heated styling tools with the launch of the revolutionary TRESemmé Heat Defence Spray.
SOLUTION
We partnered with Unilever/U-Studio to create and conceptualise the Heat Defence campaign (digital, social, POS, OOH and print ads) and manage the pre/post-production. We cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, "Work It" campaign and the stylishly discerning customer. Commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux @Carol Hayes, highly acclaimed makeup artist Kenneth Soh and stylist Natasha Wray.
OUTCOME
This was Unilever/U-Studio’s first major global beauty campaign and a great platform in delivering premium visual content across all channels and this successfully launched TRESemmé Heat Defence Spray in the UK.
SERVICES
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Creative Direction
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Production
For the UK’s biggest-selling and award-winning fashion magazine ELLE, ClickX Agency’s creative director art directed 4 new supplement issues and redesigned Elle Collections. Working with their in-house team and the award-winning Creative Director Marissa Bourke, we successfully redesigned and launched the supplement issues with ELLE – which had a great response from readers and increased the magazine’s circulation. We commissioned the high-profile global photographers Kai Z Feng to shoot the fashion icon Alexa Chung and Mary Rozzi for The High Street issues. We led the project team, produced the concepts and art direction for all of the editorial photography shoots.
SERVICES
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Creative Direction
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Design Direction
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Production
TRESEMMÉ, HEAT PROTECTION CAMPAIGN FILMS AND AD 2018-19, UNILEVER UK
TRESEMMÉ, HEAT PROTECTION CAMPAIGN FILMS AND AD 2018-19, UNILEVER UK
OBJECTIVE
Unilever UK wanted to elevate their hair protection range against damage from heated styling tools with the launch of the revolutionary TRESemmé Heat Defence Spray.
SOLUTION
We partnered with Unilever/U-Studio to create and conceptualise the Heat Defence campaign (digital, social, POS, OOH and print ads) and manage the pre/post-production. We cast the model Maria Emilia Mondelli (Models 1) to represent the tonality, look and attitude of TRESemmé’s Brand Love Key, "Work It" campaign and the stylishly discerning customer. Commissioned the renowned fashion photographer Andrew Woffinden to film/shoot the campaign, the award-winning hair stylist Elvire Roux @Carol Hayes, highly acclaimed makeup artist Kenneth Soh and stylist Natasha Wray.
OUTCOME
This was Unilever/U-Studio’s first major global beauty campaign and a great platform in delivering premium visual content across all channels and this successfully launched TRESemmé Heat Defence Spray in the UK.
SERVICES
-
Creative Direction
-
Production