OBJECTIVE

Create editorialised, engaging beauty-driven lifestyle communication for Unilever’s new vegan beauty brand that leveraged the growing trend in vegan beauty, but without compromising aspirational credentials.

 

SOLUTION

We launched Love Beauty And Planet print campaign with Unilever/U-Studio. Commissioned by the Vice President of Personal Care and Beauty UK&I to launch the campaign – Nieal designed the positive and engaging beauty-driven lifestyle ad to clearly represent the brand’s environmentally ethical values and vegan-friendly message hierarchy to new customers.

 

OUTCOME

The successful ad help launch the hotly anticipated ethical brand in the UK and received a phenomenal response from Unilever Beauty and Personal Care. 

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SERVICES

• Conceptual Design

• Graphic Design