OBJECTIVE

Launch a PR fashion magazine for the former leading high-street British fashion retailer Arcadia to showcase their brands and expertise of the stakeholders.  

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SOLUTION

Designed and art directed the PR magazine to elevate their successful brands including Topman; AAA for Topman; Marc Hare for Topman; Topshop, Dorothy Perkins and Miss Selfridge. We worked with their in-house team commissioned the successful photographer Cameron McNee to shoot the autumn 2011 fashion shoot by editing the best collections from their brands.

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OUTCOME

Arcadia stakeholders were delighted with the PR fashion magazine, it received a great response from all departments, leveraged the success of high-profile executives and their teams.

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• PHOTOGRAPHER: Cameron McNee @ one represents

• FASHION STYLIST: Anthony McGrath

• GROOMING: Julie Read @ Carol Hayes

• MODELS: Thom Morell @ Select & Bobby Sabel @ Elite Model London

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SERVICES

• Creative Direction

• Design Direction

• Production