OBJECTIVE

Launch a PR fashion magazine for the former leading high-street British fashion retailer Arcadia to showcase their brands and expertise of the stakeholders.  

​

SOLUTION

Designed and art directed the PR magazine to elevate their successful brands including Topman; AAA for Topman; Marc Hare for Topman; Topshop, Dorothy Perkins and Miss Selfridge. We worked with their in-house team commissioned the successful photographer Andrew Woffinden to shoot the winter 2011 fashion shoot by editing the best collections from their brands.

​

OUTCOME

Arcadia stakeholders were delighted with the PR fashion magazine, it received a great response from all departments, leveraged the success of high-profile executives and their teams.

​

• PHOTOGRAPHER: Andrew Woffinden

• FASHION STYLIST: Anthony McGrath (menswear) and Nieal Grewal (womenswear)

• HAIR & MAKE-UP: Amanda Grossman @ Frank Agency

• MODELS: LIZA KEI @ Premier Model Management & Fionn Macdiarmid – @ Models 1

​

SERVICES

• Creative Direction

• Design Direction

• Production