OBJECTIVE

Redesign salon magazine and promote Toni&Guy’s sponsorship of London Fashion Week to elevate their salon professional credentials to differentiate themselves from other hair academies. 

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SOLUTION

Create a fashion and beauty trend-led salon magazine for the international award-winning hairdressing academy, Toni&Guy with their in-house team. We celebrated their sponsorship of London Fashion Week by collaborating with the established fashion designers Gile Deacon; E.Tautz; Todd Lynn; and Jaeger London by featuring their new collections. Commissioned renowned photographers, Andrew Woffinden, Lol Keegan Mary Rozzi and Damien Fry, and worked closely with Toni&Guy’s top hair stylists to produce a high-quality and successful magazine.

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OUTCOME

Toni&Guy were delighted with the trend-led content and design, it received a great response from the customers, boosting their brand awareness and community.  

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SERVICES

• Creative Direction

• Design Direction

• Production