OBJECTIVE

Create editorialised, engaging beauty-driven lifestyle communications for Unilever’s new vegan beauty brand that leveraged the growing trend in vegan beauty, but without compromising aspirational credentials.

 

SOLUTION

We launched Love Beauty And Planet digital campaign with Unilever/U-Studio. We commissioned a beauty specialist photographer, Ian Skelton to create aesthetical and sensorial images for the launch campaign across all digital channels. Working within a very tight budget we produced high-quality imagery reinforcing Love Beauty And Planet’s new brand identity. 

 

OUTCOME

The successful imagery received a phenomenal response from Unilever Beauty and Personal Care and new beauty buyers looking for more ethical beauty solutions.

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SERVICES

• Creative Direction

• Production