OBJECTIVE

Create engaging brand building  communications for the British award-winning The Cambridge Satchel Company to elevate their position in the US and new markets like China.

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SOLUTION

To leverage the British quality craftsmanship and the incredible journey of the iconic classic satchel for the global markets we produced a brand building film, ‘The Journey of a Satchel’. We commissioned the up-and-coming film director Aaron Christian to produce a successful behind-the-scenes film, featuring the stylish signature bag – lovingly handmade in their UK workshop and personally embossed in the flagship store in London. 

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OUTCOME

The film increased The Cambridge Satchel Company ambition to develop as a world-renowned business and it was a great platform to develop their brand further. Elevating the quality craftsmanship for the international markets, the film created a more premium and compelling brand for them.

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SERVICES

• Creative Direction

• Production