OBJECTIVE

Create engaging brand building  communications for the British award-winning The Cambridge Satchel Company, to elevate the quality craftsmanship, celebrity endorsements and fashion designer collaborations.

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SOLUTION

To leverage the British quality craftsmanship and stylish designs, we created a new digital and print PR brand book, ‘Nice to Meet You’. We managed the art direction, design and production of the book. Collaborated with leading street style influencers, runway and backstage photographers to celebrate The Cambridge Satchel Company’s partnership with the acclaimed fashion designers including Comme des Garçons and Vivienne Westwood. Commissioned the emerging lifestyle photographer, Lewis Malpas to shoot their Leicestershire workshop, highlighting the expertise and skill to hand-make the iconic bags.

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OUTCOME

The brand book was launched at a PR event and had exceptionally positive response from the international media, fashion industry and bloggers, further cementing the outstanding reputation of this premium classic British bag brand.

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SERVICES

• Creative Direction

• Digital Design

• Brand Identity

• Design Direction

• Copy Writing

• Production