OBJECTIVE 

TRESemmé wanted to expand its share of the luxury haircare range in the UK and EU by elevating their salon professional credentials to differentiate themselves from other leading market competitors in this category. 

 

SOLUTION:

Create editorialised, engaging luxury oil texture and salon professional communications for the new product that leveraged the growing trend in multi-benefit haircare protection. We managed the art direction and design of the Oil Elixir advertising campaign, with a commitment to TRESemmé’s core message – “Used by Professionals”  reflecting this in the still-life composition, premium hair props and contemporary salon set design. We commissioned the renowned photographer Lol Keegan and post-production team The Operators and Williams Lea Tag to create the high-quality ad campaign.

 

OUTCOME

Unilever’s UK and EU marketing teams were delighted with the close partnership of working with us and the high-quality imagery and designs demonstrating TRESemmé’s salon professional branding. This was our first brief with them and a great pilot for other major campaign work. 

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SERVICES

• Creative Direction

• Design Direction

• ​Campaign Ideation

• Production