OBJECTIVE
TRESemmé launched their first naturally derived haircare range, Botanique into the US, Brazil, UK and EU. They wanted to create editorialised, engaging stylish still-life imagery that leveraged their expert credentials.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us and the high-quality imagery demonstrating TRESemmé’s Expert branding, successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
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Creative Direction
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Campaign Ideation
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Production
TRESEMMÉ, BOTANIQUE COLLECTION CAMPAIGN 2016, UNILEVER USA, BRAZIL, UK AND EU
TRESEMMÉ, BOTANIQUE COLLECTION CAMPAIGN 2016, UNILEVER USA, BRAZIL, UK AND EU
OBJECTIVE
TRESemmé launched their first naturally derived haircare range, Botanique into the US, Brazil, UK and EU. They wanted to create editorialised, engaging stylish still-life imagery that leveraged their expert credentials.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us and the high-quality imagery demonstrating TRESemmé’s Expert branding, successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
-
Creative Direction
-
Campaign Ideation
-
Production