OBJECTIVE

TRESemmé launched New York’s Fashion Week’s inspired styling range Runway Collection into the UK and EU markets. They wanted to create editorialised, engaging stylish still-life imagery that leveraged their expert credentials and sponsorship of NYFW.

​

SOLUTION

Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and sponsorship of NYFW – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.

​

OUTCOME

Unilever’s global marketing teams were delighted with the close partnership of working with us and the high-quality imagery demonstrating TRESemmé’s Expert branding, successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.

​

SERVICES

• Creative Direction

• ​Campaign Ideation

• Production