OBJECTIVE

TRESemmé launched their revolutionary two step treatment haircare range, Beauty-full Volume Reverse System into the US, Brazil, UK and EU. They wanted to create editorialised, engaging stylish still-life imagery and campaign redesign that leveraged their expert credentials and innovation.

 

SOLUTION

Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and advanced two step treatment – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign. 

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We also conceptualised ideas and redesigned the Beauty-full Volume Reverse System UK and US print advertising campaign to underline the Revolutionary two step treatment with strong graphics.

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OUTCOME

Unilever’s global marketing teams were delighted with the close partnership of working with us, the high-quality imagery and redesigns demonstrating TRESemmé’s Expert branding. We successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.

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SERVICES

• Creative Direction

• ​Campaign Ideation

• Production

• Graphic Design