OBJECTIVE
TRESemmé launched New York’s Fashion Week’s inspired styling range Runway Collection into the UK and EU markets. They wanted to create editorialised, engaging stylish still-life imagery that leveraged their expert credentials and sponsorship of NYFW.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and sponsorship of NYFW – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us and the high-quality imagery demonstrating TRESemmé’s Expert branding, successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
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Creative Direction
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Campaign Ideation
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Production
TRESEMMÉ, RUNWAY COLLECTION 2016, UNILEVER UK AND EU
TRESEMMÉ, RUNWAY COLLECTION 2016, UNILEVER UK AND EU
OBJECTIVE
TRESemmé launched New York’s Fashion Week’s inspired styling range Runway Collection into the UK and EU markets. They wanted to create editorialised, engaging stylish still-life imagery that leveraged their expert credentials and sponsorship of NYFW.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and sponsorship of NYFW – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us and the high-quality imagery demonstrating TRESemmé’s Expert branding, successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
-
Creative Direction
-
Campaign Ideation
-
Production