OBJECTIVE
TRESemmé launched their revolutionary two step treatment haircare range, Beauty-full Volume Reverse System into the US, Brazil, UK and EU. They wanted to create editorialised, engaging stylish still-life imagery and campaign redesign that leveraged their expert credentials and innovation.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and advanced two step treatment – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
We also conceptualised ideas and redesigned the Beauty-full Volume Reverse System UK and US print advertising campaign to underline the Revolutionary two step treatment with strong graphics.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us, the high-quality imagery and redesigns demonstrating TRESemmé’s Expert branding. We successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
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Creative Direction
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Campaign Ideation
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Production
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Graphic Design
TRESEMMÉ, BEAUTY-FULL VOLUME COLLECTION CAMPAIGN 2016, UNILEVER USA, BRAZIL, UK AND EU
TRESEMMÉ, BEAUTY-FULL VOLUME COLLECTION CAMPAIGN 2016, UNILEVER USA, BRAZIL, UK AND EU
OBJECTIVE
TRESemmé launched their revolutionary two step treatment haircare range, Beauty-full Volume Reverse System into the US, Brazil, UK and EU. They wanted to create editorialised, engaging stylish still-life imagery and campaign redesign that leveraged their expert credentials and innovation.
SOLUTION
Assigned by the Senior Global Brand Director, TRESemmé Nieal managed, and art directed the global ATL still-life campaign (online, POS, OOH, PR and print). We had a strong commitment to TRESemmé’s core message – “Professional. At your fingertips” and advanced two step treatment – put a lot of emphasis on valuing their brand proposition by reflecting it in the still-life composition, premium hair props and contemporary set design. We commissioned the renowned still-life photographer Lol Keegan, with the post-production by Frisian Retouching and worked with Williams Lea Tag, to create a high-quality and successful global campaign.
We also conceptualised ideas and redesigned the Beauty-full Volume Reverse System UK and US print advertising campaign to underline the Revolutionary two step treatment with strong graphics.
OUTCOME
Unilever’s global marketing teams were delighted with the close partnership of working with us, the high-quality imagery and redesigns demonstrating TRESemmé’s Expert branding. We successfully supplied to MullenLowe Agency within the tight timeline of the global campaign launch.
SERVICES
-
Creative Direction
-
Campaign Ideation
-
Production
-
Graphic Design